Constructing the journalist of the future
A journalistic world where personal branding is a lifestyle, managing micro communities is second nature and developing areas of specialist knowledge is essential for survival in what is a freelance work sphere where multiple revenue streams as a sole trader are the norm.
Welcome to the lot of a journalist in 2012!
That’s my personal summary of far more detailed discussions spent considering such things as part of the MELD experience last week.
Held at the futuristic Sandbox at UCLAN, the two-day industry think-tank to consider what skills the journalist of the future might need prompted some interesting dilemmas.
Looking forward such a relatively short amount of time was a tricky experience, not least because the audience who will be old enough to vote in three years time, are one of the first who will be true digital natives.
Today’s teenagers have only ever known mobile phones, games, the internet and on demand services. They are also unlikely to have got the newspaper habit, so how will their experience of the world impact on journalism?
But as we all wrestled with the issues of who will be funding the journalistic endeavour of the future, how organisations will need to change their structures and the skill sets individuals might be faced with, there was one aspect which sparked little controversy – that the next generation journalist is most likely to be a freelance worker.
And for that individual journalist, the future which emerged from our discussions operated in a complex personal ecosphere where some sort of web presence was the essential hub of activity, where earnings could come from sponsorship and affiliate relationships alongside mainstream media commissions for content packages, or access to the special interest networks which they had nurtured and managed.
Contemplating the short-term with some of those who may help shape the future of the industry was a thought-provoking experience – and wasn’t purely an intellectual exercise.
Some of the input from the sessions will help inform journalism educators about the tools the journalists of the future might need.
I’d be very interested to hear what other journalists think the future might hold – join in with the time travel if you will! What do you think lies in store? Is the scenario detailed above a world which you’d embrace or recoil from? Where do you see the journalist of 2012? Thoughts most welcome.
